The trouble stems from the fact that any “Call-to-Action” links or URLs on spreadable media are non-clickable and there is no way to implement detailed tracking, no way to ascertain which campaign resulted in the end-user reaching its target. This is where 3u.gg comes in.
3u.gg is a mnemonic URL shortener service that is optimized for non-clickable media
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3u.gg helps in separating behavior tracking from campaign tracking by embedding all campaign tracking parameters into a short-URL and booking the values of those parameters initially when the short-URL is generated.
This way it enables an advertiser to continue getting useful results from its campaign tracking even if behavior tracking parameters are blocked.
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Advertising and messaging media is classified either as ‘clickable’ or ‘non-clickable’. Most common media for advertising is still non-clickable.
Corporate messaging to customers is usually on media which is clickable.
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As Microsoft Corp. evolved its businesses, so did its online resources which were scattered all over the microsoft.com and other websites. Initially, it started without a corporate URL strategy which was thought was early. This resulted in too many problems and then Microsoft started its aka.ms (A branded URL shortener).
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